12 Days of Postmates
12 Days of Postmates was a digital gift guide brought to life where customers could browse and purchase last-minute gifts via Postmates on-demand in 2015. For this campaign, I curated a list of smaller & mass brand partners, pitched & closed consignment-term deals with over 30 brands, worked closely with the brands on content-creation, and led the operations for the campaign. As part of the operations, we housed product in New York, Los Angeles, San Francisco, Chicago, and Miami to ensure flawless delivery of products within minutes for duration of the campaign. As part of this campaign, I worked cross-functionally with product, design, and engineering to ensure we created a strong shopping experience for our users.
Oh, and did I mention that I executed all of this in 6 weeks during the holiday season?
Partners included: AYR, Glossier, Outdoor Voices, Harry’s Shave, Goop, Tom Dixon, Master & Dynamic, GoldieBlox, and more.
Press included: TechCrunch and GQ