Auster Bags
Lucky magazine
As the co-founder of a small handbag company, I handled all of my own PR. I pitched a range of media outlets, including Eva Chen who was the then EIC of Lucky Magazine. This landed a full page feature in Lucky Magazine’s April 2015 issue.
MAN REPELLER
Through building relationships and continuing to pitch media, Man Repeller wrote about Auster Bags during the 2014 holiday season.
Influencers
Through attending events, networking, and building relationships, I partnered with influencers, which drove awareness and incremental sales.
