Postmates
influencers
In close collaboration with the Postmates communications team, I worked on partnerships with both macro & micro influencers to drive awareness and growth toward our category launches.
partnerships & Press
As a result of building first-of-kind partnerships and marketing campaigns, many of the campaigns received notable press mentions. I also partnered with cool media brands, like Coveteur, which helped drive awareness and incremental growth.
INTERVIEWS
As the lead for new category launches, I was the external-facing spokesperson for Postmates and did interviews like this one on Cheddar live.
EVENTS & Press
Part of my role was to analyze and spot trends in our key markets to guide which influencers would have the greatest impact on our launch efforts. For example, I partnered with Chillhouse to stir up buzz around our alcohol delivery launch in New York. The event resulted in great social engagement & press, including this piece in Guest of a Guest.